This IPL media rights auction was notable for the rise of digital as the big brother, as it surpassed the sum paid for TV rights.
The Board of Control for Cricket in India (BCCI) has reaped the benefits of the lucrative media rights for the Indian Premier League (IPL). Broadcasters competed for package C, which has a non-exclusive rights arrangement, after the fate of all-important packages A and B were decided on Monday.
Viacom18, owned by Reliance, obtained the rights to package C with a bid of Rs 3,258 crore. Thus, Viacom paid a total of Rs 23,758 crore for the complete bouquet of digital rights, despite also winning the rights to Package B for a sum of Rs 20,500 crore ($50 million per match, over 410 matches).
“With a bid of Rs 23,758 crore, Viacom18 secures digital rights. The e-commerce industry in India is booming, and the country’s future looks bright. The way people watch cricket has been transformed by the digital era. As a major contributor to the success of the game and the Indian government’s Digital India agenda, “Jay Shah, the BCCI secretary, confirmed the news in a tweet.
After bidding a total of Rs 23,758 crore, Viacom18 has secured digital rights. As a result of India’s digital revolution, there is a wealth of opportunity in the sector. The way people watch cricket has undergone significant transformations because of the internet. Digital India and the game’s development have benefited greatly from it.
— Jay Shah (@JayShah) on the 14th of June in the year 2022
As BCCI secretary Jay Shah acknowledged on Twitter, this amount is higher than the Rs 23,575 crore Disney Star paid to keep its TV broadcast rights.
To my great joy, I can inform you that STAR INDIA has won the India TV rights bid of Rs 23,575 crores. Despite two pandemic years, the BCCI was able to successfully bid on the event.
— Jay Shah (@JayShah) on the 14th of June 2022
This IPL media rights auction was notable for the rise of digital as the big brother, as it surpassed the sum paid for TV rights. Based on these estimates, each IPL match today has a value of almost Rs 115 crore.
India’s bid of Rs 1058 CR was enough to win the Rest of the World Package D rights.
Ultimately, BCCI walked away with Rs 48,390 crore from the four packages A, B, C, and D that it sold.
“By bidding Rs 23,575 crores, STAR INDIA won the right to broadcast in India. Despite two pandemic years, the BCCI was able to successfully bid on the event. For India Cricket, this is a historic day as Brand IPL reaches a new height with an e-auction culminating in a value of INR 48,390 crore. According to pre-match value, the Indian Premier League (IPL) is now ranked second in the world!” Shah sent out a tweet.
“IPL Franchises and State Associations must now work together with the IPL to guarantee that our biggest stakeholder – ‘the cricket fan’ – is well taken care of and enjoys high-quality cricket in world-class venues. Our local cricket structure will be bolstered by IPL income, which the BCCI will use to improve infrastructure and facilities across India and enhance the overall cricket-watching experience for our fans “she said.
Almost three times as much as the previous five-year cycle, Star spent Rs 16,347.50 in September 2017 to obtain global rights for the first time (TV and digital).
After bidding Rs 8200 crore in 2008, Sony Pictures Network was awarded the media rights to the IPL for the next ten years. A three-year deal for $302,2 million in digital rights to the IPL was signed with Novi Digital in 2015.
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